Nice to meet you, I’m
Eduardo Freire
"Thinking about the future is not enough. You have to make it happen."
Eduardo Freire is a strategist in innovation and organizational culture, CEO of FWK Innovation Design, creator of the Project Thinking approach and author of the book — recognized by Thinkers360 as a Top 50 Global Thought Leader in Project Management and Design Thinking, and a Top Voice Latin America.
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Edu Freire is a strategist who believes that making things happen is the path to turning strategy into real results. Leading FWK for over 13 years, he has driven projects that combine purpose, innovation, and execution — helping organizations and leaders move the future out of presentations and into practice, with method and measurable impact.
His work is focused on leaders, executives, and organizations that need to innovate with structure, make better decisions, and turn complexity into action.
20+ years leading real corporate transformations
Strategic projects in 6+ countries
Creator of the Project Thinking approach and author of the book
MBA Professor in Brazil and internationally
Speaker, mentor and judge in innovation and business programs
Angel Investor and Advisor on Governance and Innovative Businesses
AREAS OF EXPERTISE
to learn how FWK implements these strategies.
# Corporate Strategy and Innovation
Designing strategies, decision-making models, and governance structures that make the future possible and executable.
# Human-Centered Culture and Leadership
Transforming mindset, behavior, and decision-making to accelerate teams and results.
# AI and Digital Transformation (FWK Labs)
Applying technology in a strategic, responsible, and human-centered way, connecting innovation and business.
# Executive Programs in Strategy, Innovation, and Leadership
Multidisciplinary programs based on Project Thinking, focused on execution, decision-making, and real impact.
"Innovation isn't about having new ideas — it's about transforming ideas into results."
Eduardo Freire
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